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Explore the latest resources to gain insights into the next generation’s attitudes and perspectives.
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What does Gen Z think about…?

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Male student sitting in the class and raising hand to ask a question during lecture. College student asking a query to the lecturer in classroom.

Millennials, Generation Z and Northwest Arkansas

Understanding what the region's future leaders envision for the community where they live

Gen Z Attitudes
Access and Opportunity

Next Generation Leaders Succeed with Optimism and Confidence

To solve today’s biggest challenges, look to young advocates on a mission to change the world. Gen Z is breaking down social and economic barriers to success and working for the change we want to see in our communities.

Gen Z Attitudes
Access and Opportunity

Millennials and Generation Z Optimistic, Inspired To Make Meaningful Change

New research conducted by Echelon Insights and commissioned by the Walton Family Foundation reveals how Millennials and Generation Z plan to make meaningful change in their lifetime.

Gen Z Attitudes
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Millennials and Gen Z: Agents of Change

New research reveals how Millennials and Generation Z plan to make meaningful change in their lifetime.

Access and Opportunity
Gen Z Attitudes
Happy black biochemist working with her colleagues in lab and looking at camera.

New Research Reveals Millennials and Generation Z Believe American Dream is Possible

Nearly half expect to have a life better than their parents - with Black, Latino and Asian respondents reporting greater optimism.

Gen Z Attitudes
Access and Opportunity
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Opening Doors to Opportunity

A new report captures Millennial and Gen Z perspectives on opportunity, education, the future and more.

Access and Opportunity
Gen Z Attitudes